Latest insights from the blog
Practical advice on Profit First, tax planning, and growing a profitable business.
- The Ultimate Guide to the Profit First Method for UK Businesses — How UK business owners use Profit First to keep more cash and stop living tax-bill to tax-bill.
- 33 Ways to Save Tax Every UK Business Owner Should Know — Thirty-three legal tax-saving moves most UK business owners are missing.
- Optimal Director's Salary for 2025/26 — The exact salary plus dividend split for limited company directors.
- How Much Does an Accountant Cost in the UK? Part 1 — Guide 2025 — Real UK accountant fees for sole traders, limited companies, payroll, bookkeeping and tax.
- The 9-Step Profit First Blueprint — The nine-step plan we use with every Gro client to install Profit First from day one.
- Autumn Budget 2025: A Guide from Gro Profit First Accountants — What changed in the Autumn Budget 2025 and what UK business owners need to do about it.
Award-Winning Profit First Accountants in Cheltenham
Gro Profit First Accountants are an award-winning chartered certified accountancy practice based in Cheltenham, Gloucestershire. We help over 500 UK businesses keep more of what they earn by combining proactive tax planning, cloud bookkeeping, payroll, and business coaching into one joined-up service — all built around the Profit First cash management system.
Unlike traditional accountants who file your returns once a year and disappear, we work with you month by month to grow your profit, reduce your tax bill, and give you total clarity over your numbers. Our clients make, on average, over £20,000 in extra profit and cash after working with us.
Our Services
We offer a full range of accounting services designed for UK small businesses, limited companies, sole traders, contractors, landlords, and ecommerce sellers:
- Profit First accounting — the UK's leading Profit First practice, certified by the system's creator Mike Michalowicz
- Tax MOT and tax diagnostics — our 33-point tax review that saves clients £5,000–£50,000
- Bookkeeping in Cheltenham — Xero-certified, cloud-based bookkeeping with Profit First bank management
- Payroll and pensions — PAYE, RTI, auto-enrolment pensions, CIS returns, and payslips
- Business coaching and mastermind groups — 1-to-1 coaching and peer accountability
- Outsourced finance function — FD-level strategic support without the full-time cost
- Limited company accounts — corporation tax, annual accounts, and directors' tax planning
- Personal tax and self assessment — expert returns for individuals, directors, and landlords
- Management accounts and reporting — monthly KPI dashboards and cash flow forecasting
- Making Tax Digital compliance — MTD setup, quarterly submissions, and ongoing support
- Amazon and ecommerce accounting — FBA, multi-channel VAT, and inventory accounting
Why Choose Gro Profit First Accountants?
Our founder Stephen Edwards is a Fellow of the Association of Chartered Certified Accountants (FCCA) with over 25 years' experience. He is a Certified Profit First Professional, certified through Mike Michalowicz's Profit First Professionals programme, was named the UK's first Profit First Accountant of the Year (2022), and hosts the Profit First Podcast. Stephen and the Gro team have helped hundreds of businesses implement Profit First and transform their financial position.
Transparent, Fixed-Fee Pricing
We believe in complete transparency. Our fixed-fee packages start from £169/month for sole traders and go up to £1,299/month for businesses needing FD-level support. Every package includes bookkeeping, annual accounts, tax returns, payroll, and unlimited support — no hidden charges, no surprise invoices.
Trusted by 500+ UK Businesses
We're rated 4.9 stars on Google with over 55 five-star reviews. Our clients include limited companies, sole traders, contractors, creatives, tradespeople, Amazon sellers, landlords, and content creators across Cheltenham, Gloucestershire, and the whole of the UK. Whether you're a startup or an established business turning over £5 million, we have the expertise and systems to help you keep more profit.
Free Resources
We also offer free tools and education for business owners, including the Gro Academy (free Profit First video courses), our business blog, the Profit First Podcast, and our weekly newsletter. Visit our free resources page to get started.