Award-Winning Profit First Accountants in Cheltenham
Gro Profit First Accountants are an award-winning chartered certified accountancy practice based in Cheltenham, Gloucestershire. We help over 500 UK businesses keep more of what they earn by combining proactive tax planning, cloud bookkeeping, payroll, and business coaching into one joined-up service — all built around the Profit First cash management system.
Unlike traditional accountants who file your returns once a year and disappear, we work with you month by month to grow your profit, reduce your tax bill, and give you total clarity over your numbers. Our clients make, on average, over £20,000 in extra profit and cash after working with us.
Our Services
We offer a full range of accounting services designed for UK small businesses, limited companies, sole traders, contractors, landlords, and ecommerce sellers:
- Profit First accounting — the UK's leading Profit First practice, certified by the system's creator Mike Michalowicz
- Tax MOT and tax diagnostics — our 33-point tax review that saves clients £5,000–£50,000
- Bookkeeping in Cheltenham — Xero-certified, cloud-based bookkeeping with Profit First bank management
- Payroll and pensions — PAYE, RTI, auto-enrolment pensions, CIS returns, and payslips
- Business coaching and mastermind groups — 1-to-1 coaching and peer accountability
- Outsourced finance function — FD-level strategic support without the full-time cost
- Limited company accounts — corporation tax, annual accounts, and directors' tax planning
- Personal tax and self assessment — expert returns for individuals, directors, and landlords
- Management accounts and reporting — monthly KPI dashboards and cash flow forecasting
- Making Tax Digital compliance — MTD setup, quarterly submissions, and ongoing support
- Amazon and ecommerce accounting — FBA, multi-channel VAT, and inventory accounting
Why Choose Gro Profit First Accountants?
Our founder Stephen Edwards is a Fellow of the Association of Chartered Certified Accountants (FCCA) with over 25 years' experience. He is the UK's leading Profit First Certified Accountant, was named Profit First Accountant of the Year, trained directly under Mike Michalowicz, and hosts the Profit First Podcast. Stephen and the Gro team have helped hundreds of businesses implement Profit First and transform their financial position.
Transparent, Fixed-Fee Pricing
We believe in complete transparency. Our fixed-fee packages start from £169/month for sole traders and go up to £1,299/month for businesses needing FD-level support. Every package includes bookkeeping, annual accounts, tax returns, payroll, and unlimited support — no hidden charges, no surprise invoices.
Trusted by 500+ UK Businesses
We're rated 4.9 stars on Google with over 55 five-star reviews. Our clients include limited companies, sole traders, contractors, creatives, tradespeople, Amazon sellers, landlords, and content creators across Cheltenham, Gloucestershire, and the whole of the UK. Whether you're a startup or an established business turning over £5 million, we have the expertise and systems to help you keep more profit.
Free Resources
We also offer free tools and education for business owners, including the Gro Academy (free Profit First video courses), our business blog, the Profit First Podcast, and our weekly newsletter. Visit our free resources page to get started.