Profit First Bookkeeping and Accounting Services for Better Cash Flow Management
Hi, I’m Stephen Edwards, The Founder of Gro Profit First Accountants.
We’ve recently rebranded to Gro Profit First Accountants (Formerly Cheltenham Tax Accountants) to better reflect our mission, we are the UK experts in helping businesses nationwide grow profitably with the Profit First methodology. While our name has changed, our commitment to YOUR success remains the same.
Build. Grow. Keep.
Three simple steps. One powerful model.
At Gro, we help ambitious business owners turn financial chaos into clarity, confidence, and real, repeatable profit.
Build a solid financial foundation
You can’t grow what you can’t see.
We help you clean up your books, install real-time reporting, and build a simple system for tracking performance — so you finally know your numbers and feel in control.
Grow your profit — without growing your stress
What the Profit First method is and how it transforms traditional bookkeeping
We don’t just track your finances — we drive them.
Using our Gro Model and the Profit First system, we help you uncover cash leaks, set smart targets, and make profit a monthly habit — not a maybe
Keep more of what you earn
You worked for it — now let’s make sure you keep it.
Through strategic tax planning, director pay structures, and long-term wealth thinking, we help you save more, pay less, and build a business that funds your life.
Chartered Certified Accountants
We are Chartered Certified Accountants Cheltenham, regulated by the ACCA. This is a UK and worldwide recognised ‘Chartered’ accounting qualification.
Our focus is to always ensure the highest quality of work while working with you to realise your business potential. As part of our training requirements, our team are kept completely up to date with the latest tax and accounting rules as part of our CPD programme.

Your Outsourced Finance Team
As your business grows, finance gets complicated. What started out simple now involves juggling systems, staff, and decisions you’re not always confident in. Your internal team may be doing their best, but they’re often limited by experience—and when someone’s off sick or on holiday, everything slows down. Hiring senior financial support feels out of reach, yet you’re craving more control, clarity, and better systems. That’s where we come in: a full finance function with the right experts in every seat—and no gaps, no matter what.

Understanding Profit First Accounting and Bookkeeping
What is the Profit First method, and how does it transform traditional bookkeeping?
Profit First flips the traditional accounting formula on its head. Instead of “Sales – Expenses = Profit,” we lead with “Sales – Profit = Expenses.” It’s a small shift with a huge impact — because it forces you to prioritise profit first, not hope there’s something left at the end. It transforms bookkeeping from passive record-keeping into an active cash management system that builds financial health month after month.
How does Profit First bookkeeping ensure profit allocation and smarter spending?
When we manage your books using the Profit First system, every pound that comes in is pre-allocated to specific accounts — Profit, Owner’s Pay, Tax, and Operating Expenses. That means your profit is taken care of automatically. You always know what’s available to spend, and more importantly, what isn’t. It’s not about restriction; it’s about clarity and control.
What are the key differences between standard accounting and Profit First accounting?
Traditional accounting tells you what happened in your business — usually months later. Profit First tells you what’s happening right now. It gives you visibility, discipline, and structure around your money so you can make smarter decisions in real time. The goal isn’t just compliance — it’s financial empowerment.
Why Work with a Certified Profit First Bookkeeper
What are the benefits of partnering with a Certified Profit First Bookkeeper?
A certified Profit First Bookkeeper doesn’t just keep your records tidy — they help you run your business more profitably. You’ll gain a trusted advisor who understands cash flow psychology, not just accounting logic. We bring accountability, structure, and a proven framework for turning your business into a profit-making machine.
How does Profit First bookkeeping improve cash flow visibility and control?
Through intentional cash allocation and real-time reporting, you’ll finally see where your money’s going — and where it should be going instead. You’ll know exactly how much is safe to spend, how much to set aside for tax, and how much profit you’re truly earning. No more guessing. No more surprises. Just clarity and confidence.
What real results have businesses seen using Profit First bookkeeping?
We’ve seen businesses go from constant cash stress to steady, predictable profit — without needing to double their revenue. Clients regularly tell us that Profit First completely changes how they see their finances. Once you experience it, you’ll never look at your bank balance the same way again.
Find Trusted Profit First Professionals Near You
How can I find and choose a certified Profit First professional or bookkeeper?
Start by looking for someone officially certified by Profit First Professionals — it means they’ve been trained, tested, and proven to implement the system properly. But don’t stop there. Choose a professional who gets your business model, your goals, and the way you work. The best fit isn’t just about qualifications — it’s about chemistry, trust, and shared values. Ask yourself: “Can this person help me turn numbers into decisions?” If the answer’s yes, you’ve found the right one.
What should I expect from a Profit First accounting consultation?
Expect a conversation that’s about you, not just your numbers. A Profit First consultation digs into where your business is right now, what’s working, and what’s holding you back financially. You’ll walk away with clarity — on your cash flow, your profit targets, and what needs to shift to create real freedom. It’s not a sales pitch; it’s the start of a smarter financial strategy.
Why does working with local Profit First experts ensure long-term financial success?
Because local matters. When you work with someone who understands the UK tax landscape, regional industries, and the realities of running a small business here — you get advice that’s grounded in your world. A local Profit First professional becomes part of your support system, helping you stay accountable, adapt quickly, and build consistent profit for years to come.
