The #1 Barrier Holding You Back (and How to Overcome It)

This Week’s Profit First Club Newsletter

Hey Profit First Champions,

This week’s focus is on something I see all the time—and it could be the biggest thing holding you back in business: trying to do it all yourself.

Whether you’re a one-person show or leading a small team, the mindset of “I have to do it” is stopping you from scaling, earning more, and enjoying your business. Let’s fix that.

Why Doing Everything Yourself Doesn’t Work

Most business owners are juggling everything—marketing, sales, delivery, admin, and finance. But eventually, that becomes your ceiling.

The common belief is: “No one can do it like me.” But the truth? There are people who can do it better—and freeing yourself up is what takes your business to the next level.

“Who Not How”: A Game-Changing Mindset

This week I talk about the powerful shift from How can I do this? to Who can do this better than me?

This isn’t just about outsourcing—it’s about upgrading your business with specialists who unlock real growth and give you back your time and freedom.

Focus on the Right 20%

Enter the 80/20 Rule: 80% of your results come from just 20% of your actions.

Start here:
✅ What work do you love doing?
✅ What actually moves the needle?

Spend more time there—and let go of the rest.

Use This Matrix to Prioritise

Stephen Covey’s Time Management Matrix helps you focus on what matters most:

Important but not urgent = your long-term game changers.

That’s where your real progress comes from—not the day-to-day firefighting.

Bonus Tip: Protect Your Energy

Forget time management—manage your energy.

Work on tasks that fuel you, not drain you. The more energised you are, the more productive and fulfilled you’ll be.

Final Thought

Want to grow your business without being glued to it 24/7? Start doing less and doing it better.

Find your 20%. Find your “whos.”

And remember—your business should work for you, not the other way around.

Until next week—keep putting Profit First!

Stephen Edwards 

Profit First Accountant & Business Coach 

We Are Gro Accountants 

P.S If this helped you, forward it to a fellow business owner—it might be the nudge they need.

Haven’t read my book yet? Get your copy of How to Build a Business That Runs Without You on Amazon now.

Want some help?

3 Ways I can help you.

1. Get some tax tips from my TikTok HERE
2. Book a Tax Diagnostic Discovery Call To See if we think we can save you money?If you are not a client, then you can book a call HERE so we can learn more about your business.
3. If you are a client and we don’t already help you with Profit First or you taxes, email me via [email protected] to arrange a chat about the Profit First System and how it can increase your cash balance and profits (guaranteed)